HONOLULU (HI Now) - Sweet Enemy Clothing began with a family story and a reminder to stay grounded.
Founded in 2013 in honor of owner Drew Honda’s grandmother, Rose, the Hawai‘i-based brand carries the message “Never Forget the Reason,” encouraging people to remember what matters and where they come from.
As UH homecoming approaches, Honda is sharing Sweet Enemy’s University of Hawai‘i jersey collaboration, a popular design that brings local pride into the brand’s story. He’ll also reflect on the business’s growth from a local storefront to online sales and retail partners including the UH Bookstore, Zumiez, One Eighty Maui and Hawai‘i Vault, along with what may be next for the brand.
Learn more at sweetenemyclothing.com or on Instagram at @sweetenemyclothing.
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