HONOLULU (HI Now) - Spending extended hours under the Hawaiian sun often comes with a trade-off between personal health and environmental responsibility.
Co-founders January and Rodrigo Barros launched Lilikoi Wear to bridge that gap, designing apparel that safeguards skin while protecting ocean ecosystems. The brand centers on thoughtful craftsmanship, utilizing specialized, sun-protective fabrics engineered to keep outdoor enthusiasts comfortable in and out of the water.
Every piece reflects a commitment to personal well-being and mindful lifestyle choices across the islands. Beyond everyday activewear, the label incorporates sustainable materials across versatile resort collections, water wear, and handcrafted accessories sourced from local artisans.
By prioritizing renewable production methods and reef-conscious materials, the company encourages residents and visitors to explore Hawaii responsibly without sacrificing function or personal comfort.
Shoppers can explore the newest arrivals and seasonal collections in person at the Hilton Hawaiian Village inside the Kalia Tower lobby, with on-site validated parking available for visitors. To view the full activewear lineup or check the schedule for upcoming community markets, visit lilikoiwear.com or follow @LilikoiWear on Instagram.
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