HONOLULU (HI Now) - Monster Energy is tapping into nostalgia with its latest release — Ultra Punk Punch, a zero-sugar energy drink that brings the classic taste of fruit punch to the Ultra lineup. The flavor capitalizes on broad consumer appeal by evoking familiar tastes and experiences, all without the guilt of added sugar.
Ultra Punk Punch delivers energy and full flavor benefits without sugar, making it an option for consumers who want a nostalgic flavor profile in a better-for-you format. The can features playful artwork with bold, contrasting colors and includes Monster’s version of the Kool-Aid man.
The release also coincides with Monster’s expansion into new 24/12-ounce can sizing across its Ultra series, which includes Monster Green, Zero Ultra, Ultra Sunrise, Ultra Strawberry Dreams and Ultra Wild Passion. Each variety offers a distinct flavor profile — from light, refreshing citrus to sweet, tart strawberry and passionfruit and citrus — with caffeine ranging from 105 to 120 milligrams per can.
For more information, visit www.odomcorp.com!
Copyright 2026 KHNL. All rights reserved.