HONOLULU (HI Now) - Powerade is making a bold push in the sports hydration market with the launch of Power Water, a new product designed to bring more power to hydration while targeting a growing segment of health- and fitness-conscious consumers.
Power Water sets itself apart from the competition with 50% more electrolytes than Propel and zero sugar, appealing directly to those who prioritize clean, functional hydration. With a 50/50 male-to-female audience split and a focus on consumers ages 18 to 35, the product is built to reach a new generation of active, health-minded drinkers that traditional sports drinks have yet to fully capture.
Already the fastest-growing traditional sports drink brand, Powerade is positioning Power Water to accelerate that momentum — expanding its reach beyond the gym and into the everyday lives of consumers who want more from their hydration.
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