HONOLULU (HI Now) - Named Japan’s best-kept secret by National Geographic, Yamagata proves it’s closer than you think with easy access via Japan Airlines. This culinary-focused journey begins in Tsuruoka, Japan’s first UNESCO City of Gastronomy, where centuries-old traditions shine through heirloom vegetables, gourmet pickles, and refined local flavors. From browsing iconic regional foods to dining at historic kaiseki restaurants and learning about geisha culture, the day celebrates craftsmanship and seasonality. The experience ends with a deep dive into Yamagata beef—world-renowned for its delicate marbling and melt-in-your-mouth richness—leaving visitors with a true taste of Yamagata’s heart and heritage.
Shikoku Tourism invites travelers to explore Japan’s least-visited island and its hidden treasures, from the stunning Iya Valley to award-winning scenic train rides. Featured in National Geographic Traveler and recognized by Travel+Leisure as one of the “50 Best Places to Travel in 2018,” this Western Tokushima region offers unique experiences including traditional indigo dyeing, river activities, and world-class hospitality. Ride the iconic “Anpanman” Trains and experience authentic local cuisine in this island paradise.
For more information, visit miyoshi-tourism.jp or follow @miyoshicity and @hidden_tokushima on Instagram.
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