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Yamagata Day 3: Discover Japan’s hidden north

Sponsored by Non-Stop Travel and Japan Airlines

Yamagata Day 3: Discover Japan’s hidden north From Tsuruoka’s UNESCO gastronomy to melt-in-your-mouth Yamagata beef, Japan’s best-kept secret delivers culture, flavor, and easy access.
By HI Now Staff

HONOLULU (HI Now) - The Hidden Japan is a Japanese American– and Japanese-owned travel agency specializing in immersive, countryside experiences beyond Tokyo, Kyoto, and Osaka. Founded by long-time Japan resident Derek alongside a Japanese business partner, the company connects travelers with local communities through hands-on food, nature, and craft experiences. With expert local guides and deep roots across Japan—especially in the northern Tohoku region—The Hidden Japan offers authentic journeys that reveal the heart, hospitality, and traditions of rural Japan.

Yamagata Day 3: Discover Japan’s hidden north (Part 2) From Tsuruoka’s UNESCO gastronomy to melt-in-your-mouth Yamagata beef, Japan’s best-kept secret delivers culture, flavor, and easy access.

Discover Japan beyond the cities—visit thehiddenjapan.com and follow @thehiddenjapan on Instagram.

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