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Exploring Shikoku’s hidden valleys and cultural gems

Sponsored by Non-Stop Travel Hawaii and Japan Airlines

Discover the natural beauty of Tokushima Escape Tokyo and explore Tokushima’s stunning valleys, a globally recognized destination named one of the 50 Best Places to Travel.

HONOLULU (HI Now) - The Hidden Japan is a Japanese American– and Japanese-owned travel agency specializing in immersive, countryside experiences beyond Tokyo, Kyoto, and Osaka. Founded by long-time Japan resident Derek alongside a Japanese business partner, the company connects travelers with local communities through hands-on food, nature, and craft experiences. With expert local guides and deep roots across Japan—especially in the northern Tohoku region—The Hidden Japan offers authentic journeys that reveal the heart, hospitality, and traditions of rural Japan.

Discover Japan beyond the cities—visit thehiddenjapan.com and follow @thehiddenjapan on Instagram.

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