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Japan’s best-kept secret: Experiencing the living traditions of Yamagata

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Japan’s best-kept secret: Experiencing the living traditions of Yamagata HI Now Japan correspondent Nohea Shozen explores Yamagata, where onsen, artisans, and 400-year traditions reveal a living Japan beyond the cities.

HONOLULU (HI Now) - In this feature of HI Now Japan, HI Now Japan correspondent Nohealani “Nohea” Shozen journey’s to Yamagata Prefecture—an often-overlooked region where Japan’s history isn’t just preserved, it’s lived.

Just a short flight from Tokyo, Yamagata reveals a slower, more intimate side of the country through centuries-old family traditions. From soaking in outdoor onsen as snow falls, to meeting master kimono textile artisans, taiko drummers, and sake brewers whose crafts span over 400 years, the experience is deeply personal and immersive. Through food, craftsmanship, and community, Yamagata tells a powerful story of resilience, sustainability, and legacy—offering a side of Japan far beyond the city lights.

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