HONOLULU (HI Now) - Longs Drugs is proud to introduce “Island Living,” an exclusive brand crafted with Hawai‘i’s unique lifestyle in mind. Driven by the desire to create top-of-mind products for their customers, Longs Drugs meticulously developed these items, going through an extensive process of selecting materials, adjusting thickness, and rigorously testing durability with local favorites like Laulau, Poi, Lomilomi Salmon, and chicken long rice.
Jon Higa, Lead Director of Merchandising/Marketing Operations for Longs Drugs, and Daren Lum, President of Aloha Gourmet, highlight the brand’s commitment to quality and value, offering larger, affordable sizes ideal for families. Look for the “Island Living” brand at your neighborhood Longs Drugs store, with plans to expand the line to include storage containers, bags, and more. For more information visit longs.com and @longsdrugshi on Instagram Facebook and TikTok.
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