HONOLULU, HI (June 12, 2025) – Hawaiian Host®, makers of the original chocolate covered macadamia nuts, proudly introduces the newest ambassadors of AlohaMacs®—two individuals, one wahine and one kāne, who embody the spirit of aloha and will represent the brand’s most iconic product.
Six local finalists took the stage as two are announced as the new faces of AlohaMacs®. This milestone marks the first update to the brand’s signature packaging in over a decade—introducing a new wahine ambassador and, for the first time, a kāne. Each winner will receive a grand prize package including $10,000 in cash, a staycation, a year’s supply of Hawaiian Host® products, and more. Congratulations to the New Faces of AlohaMacs, Kanoelehua Robinson & Kahanu Palencia-Cuban.
“This is a meaningful moment for our brand,” said Theresa Tuxhorn, VP of Global Marketing at Hawaiian Host Group. “AlohaMacs has long been something people take with them—from locals bringing omiyage on trips, to visitors sharing a taste of Hawai’i with loved ones back home. We’re honored to introduce new ambassadors who reflect the pride and connection people feel when they share our products.”
The reveal follows a statewide campaign powered by public voting, inviting the people of Hawai’i to help shape the future of AlohaMacs®. Through mele, hula, video storytelling, and community celebration, each finalist shared their personal connection to Hawai’i and what aloha means to them.
“Our goal was to inspire a genuine sense of ownership and pride among the people of Hawai’i by making them part of this journey,” Tuxhorn added. “The AlohaMacs box is an iconic symbol throughout the islands—and through this campaign, we ensured the community helped choose who gets to carry that legacy forward.”
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With Hawaiian Host® products sold in 49 states and over 23 countries, this announcement goes beyond a packaging update—it signals the continued evolution of a brand with global reach and local roots.
About Hawaiian Host®
For nearly a century, Hawaiian Host® has shared the original chocolate-covered macadamia nuts with the world. Rooted in the spirit of aloha and made with premium ingredients, Hawaiian Host® products are a beloved gift from Hawai’i, reflecting the warmth, culture, and traditions of our islands. With over 95 years of craftsmanship and unwavering commitment to quality, Hawaiian Host® delivers an authentic taste of the islands—one that brings the warmth and kindness of aloha to every bite.
For more information on how Hawaiian Host® shares the Spirit of Hawai’i with the world follow us on LinkedIn, Instagram, Facebook, and TikTok.
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