Hawaiʻi Tourism Authority’s Destination Management Action Plan supports the Kūhiō Beach Hula Show

Sponsored by Hawaiʻi Tourism Authority

HONOLULU (HI Now) - The Hawaiʻi Tourism Authority (HTA) supports programs such as the Kūhiō Beach Hula Show at the Waikīkī Hula Mound in an effort to perpetuate Hawaiʻi’s natural and cultural resources, while honoring its people and heritage.

“The Hawaiʻi Tourism Authority through statewide partnerships continue to hoʻoulu (grow) Native Hawaiian cultural and community programs that are experienced by both visitors and residents. This support strives to enhance and further nurture the creation and continuation of experiences and activities in a respectful and accurate manner.” says HTA President and CEO John De Fries.

The support for year-round cultural programs and entertainment in various resort areas across the state was originally managed by HTA through the Resort Area Hawaiian Cultural Initiative. One of the programs was the Kūhiō Beach Hula Show and it continues to be an example of how visitors and residents are provided with the opportunity to experience authentic Hawaiian music and hula, and how a Hawaiian sense of place may be created in the middle of Waikīkī. The partnership with the Waikīkī Improvement Association (WIA), City & County of Honolulu, O’ahu Visitors Bureau, and HTA have been instrumental in keeping the Kūhiō Beach Hula Show at the Waikīkī Hula Mound.

There is an incredible opportunity for tourism partnerships to connect our visitors with Hawaiian culture. It is the goal of each county’s Destination Management Action Plan to identify and facilitate these connections that benefit the larger community as a whole, and it is through this collective work of HTA and its partners, Hawaiʻi’s musicians and entertainers are supported.

The Kūhiō Beach Hula Show is the only all-Hawaiian, free hula show in Waikīkī presented by cultural practitioners who reside in Hawaiʻi. The performance is an hour, twice a week, and each night begins with the blowing of the pū kani (conch). Narration during performances gives background to the story being told by the hula, explanation of myth or legend, importance of wahi pana (legendary place), meaning of motions, as well as translations, offering a depth of experience in Hawaiian history, culture and language for the attendees.

The HTA direction toward regenerative tourism, along with the community’s voice through the O’ahu DMAP sub-actions, provide an opportunity to support, assist and bring more performances to the Waikīkī Hula Mound. These initiatives support and further encourage our visitor industry to have Hawaiian performances and experiences in Waikīkī.

To learn more about each island’s Destination Management Action Plan, visit www.hawaiitourismauthority.org