Hawaiʻi Tourism Authority’s Kuleana Campaign continues to educate visitors

Sponsored by Hawai’i Tourism Authority and Hawai’i Visitors and Convention Bureau

HONOLULU (HI Now) - Sharing the dos and don’ts with visitors to the Hawaiian Islands is the goal of the Kuleana Campaign, which was first launched in 2019 through a partnership between the Hawai’i Tourism Authority (HTA) and Hawai’i Visitors and Convention Bureau (HVCB).

Just as we have a kuleana (responsibility) to care for our people and place, we ask that visitors take pride in this effort as well.

HTA’s mission to Mālama Ku’u Home, or care for our beloved home, continues on an individual and collective level, and it extends this call-to-action to visitors as well. The Kuleana Campaign is just one part of a multi-pronged approach to share the beauty and culture of Hawai’i while educating visitors on how to travel respectfully while visiting.

To watch the Kuleana Travel Tips videos visit gohawaii.com/traveltips!