Sponsored by Berkshire Hathaway HomeServices Hawaii Realty
Now more than ever, its important to establish a strong, reliable brand within the overly saturated market of Hawaii realtors. Determining who you are and how you stand out from the crowd can help you position yourself as an expert and trusted advisor. “A personal brand is an opportunity to tell a story, so who you are and what you do lets people get to know you, connect, and really build a foundation of trust” says Kizzy Corbin, Marketing Director at Berkshire Hathaway HomeServices.
Brands become iconic because they rely on a strategy, clear communication, and visual representation. To start developing your brand, Kizzy recommends some self-reflection. Writing tag lines, mission statements, and determining core values can help with identifying differentiation.
Extra skill sets like photography, videography, and headshots can also help to put you above the competition. “We are in a very video first world, so investing in video is supremely important. Social media channels as well as website is an easy way to really ensure that when someone googles your name that you are putting forth a great online persona and a great personal brand,” says Kizzy. Social media platforms are a cost-free way to establish a strong relationship with your clients and build your brand.
Building a personal brand takes time and will not be the same experience for everyone. Berkshire Hathaway HomeServices Hawaii Realty offers one-on-one coaching for real estate agents. The Personal Marketing Planning Program has agents meet with Berkshire Hathaway’s marketing department to develop personal brands and marketing strategies. Please visit bhhs.com to set up your consultation appointment!