Shop Allison Izu’s new fall collection

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Looking to update your wardrobe? The arrival of the Fall season is a great excuse to go shopping and get some new looks to freshen things up! HI Now host Jobeth Devera is with Hawaii fashion designer Allison Izu Song with a look at her new seasonal collection and how to style the pieces.

“We brought back some popular fall styles that showcase longer sleeves and a cozy cowl that’s really good for traveling,” Izu says. “We also brought back four of our most popular styles in fall colors that we call jewel tones, think dark blue, green teal, a dark red wine, an olive green print and a light grey print.”

Earlier this summer, Izu released a lava flow print, designed in house, and now will be releasing another original print for fall.

“I wanted to create a print about the renewal of life — the next phase in the circle of life! So I created a print that is a close-up version of a plant leaf called the calyx,” Izu explains. “The pattern is designed with the human body that is going to wear it in mind.”

Izu created the calyx print with thinner lines, making it dressier with feminine touches.

“It accentuates a lot of body types,” Izu says. “It’s not overwhelming for smaller body types, and it also will accentuate different curves for N and S body types. And we went up to a 1X in more styles for fall because a lot of our customers were asking for more selection in our plus styles.”

Because styles are tailored for fit, many of Izu’s pieces work for a ride range of ages. If you’re planning to gift an Allison Izu garment during the holidays, the designer suggests looking for a looser fitting style so you don’t have to be so worried about sizing.

“As an added bonus, when you gift one of my pieces, you’re also gifting that friend or loved one body empowerment and a boost of confidence,” Izu says. “Or if you don’t want to buy clothing for a gift, we have lots of other cute giftables in store, like jewelry, art from local artists, and gift cards and home goods.”

For Black Friday, Allison Izu will open at 6 a.m. with most of the store being 40 to 50% off. The designer will also be launching a new collection, all of which will be 10% off.

On Small Business Saturday, keep the shopping spree going with select markdowns from 20 to 40% off. The store will even be offering Cyber Monday deals.

During the month of December, the store will also be doing different deals almost every day along with a number of local pop-ups.
Go to and follow on Instagram @allisonizu for all the details on these events!

For more information:, FB & IG: @allisonizupetite