Small business becomes big neighborhood hit
Sponsored by Central Pacific Bank
Looking for a sweet treat? With a selection of malasadas, pastries, and ice cream to choose from, you won’t be disappointed at Pipeline Bakeshop and Creamery in Kaimuki! The small business opened back in 2016, and the bakeshop has been a big hit in the neighborhood ever since.
“I wanted to add to the Kaimuki area and thought malasadas and ice cream were the perfect fit,” says owner Gayla Young. She says part of her success comes from embracing technology and social media, which has helped her attract new customers and people who otherwise wouldn’t know the shop existed.
“All of our food is made from scratch, which differentiates us from other places in town,” she explains.
So how do you choose what to order when there’s so much goodness? Young says says malasadas are one of the bakeshop’s signature items, but the cake bombs are its most popular pastry. Or — why not combine the best of both worlds with the Malamode: Ice cream wrapped in a malasada!
As a business owner, Young says one of her greatest moments was when Facebook chose Pipeline to promote the global launch of “birthday stories,” a new way to add digital birthday cards, photos or videos to a story on the social media platform. To celebrate the event, Facebook chose 50 bakeries across the country, and Pipeline represented Hawaii with a cake bomb giveaway.
“We’re just a little bakery in Kaimuki and to have some big giant like Facebook come through and say, ‘Hey, we want to use your product and promote our service,’ that was pretty awesome,” Young says.
Pipeline grew quicker than Young expected and says help from Central Pacific Bank has been essential in helping to continue to grow and expand the business.