Love ube? Don’t miss these sweet treats from Ubae Hawaii

Ube before anything else

Love ube? Well, Ubae Hawaii is serving up the local favorite in the form of a number of different sweets! HI Now hosts Jobeth Devera and Kanoe Gibson are with husband and wife co-owners Adrienne-Joy and Jeremy Jataas to sample some of the shop’s most popular offerings.

Ubae Hawaii started out when Jeremy tasted Adrienne-Joy’s ube cheesecake. He says it was so good, it made him fall in love all over again. From there, the business blossomed.

In addition to its signature ube cheesecake, you can also try the ube roll with a coconut buttercream, ube crinkle cookies, and an ube mamon. A mamon is an airy, spongecake and at Ubae Hawaii, the shop fills their version with an ube jam.

Ube is a purple yam originally from the Philippines. Most people are first drawn to the root crop because of it’s vibrant color. Not to be confused with taro or sweet potato, ube has been used for decades in Filipino cuisine. Passed from generation to generation are a wide array of desserts that incorporate the purple yam such as halo halo, ube halaya (or ube jam), ice cream, pastries, dessert fillings and Ubae Hawaii’s very own ube cheesecake.

Ubae Hawaii is located at 1284 Kalani Street, Honolulu, Hawaii 96817. The bake shop is in City Square Shopping Center right next to the famous Kamehameha Bakery and near other delicious restaurants like Young’s Fish Market, Sugoi, and Utage. Ubae Hawaii is open Monday – Saturday from 9 a.m. – 6 p.m. and on Sunday from 9 a.m. – 4 p.m.

You can also find select Ubae Hawaii products at all 7-Eleven and Times Supermarket stores across Oahu. You’ll also find some of its products at Island Shave Ice & Creamery in Kapolei and at Sweet Treats by Kris in Honolulu.

For more information:, or on Facebook and Instagram: @ubae_hawaii