Live Your Letter: Allison Izu on empowering women through fit and fashion

A lesson in Izu Body Typing

Sponsored by Allison Izu

When it comes to shopping for clothes, it’s easy to get stuck in the pattern of buying the same type of outfits over and over. This year, you can learn what styles fit you best with Allison Izu’s Live Your Letter body typing system and find outfits that make you look good and feel good.

Izu says women often have a hard time figuring out how to dress their bodies — meaning how to hide some parts and accentuate others.

“As a designer, I’ve broken it down and created a body typing system so you can learn how to dress your body so you can feel empowered and more confident. We call it Izu Body Typing,” she explains.

The method is based on the letters in her first name – A LL I S O N. Utilizing Izu Body Typing helps women choose the proper clothing to give them the best fit and feel possible, enabling women of all shapes and sizes to shop without facing the stigma of body issues that most women encounter in today’s society.

To figure out your body type, look in a mirror wearing fitted clothing. That’s when you’ll see if your shoulders or hips are the widest point of body, which determines if you’re an N or A. If you’re busty and curvy and you have some top and bottom, than you’re an S. The difference between the LL and I is the shoulders. Broad shoulders are an L, sloppier shoulders are an I, and the O is when your tummy is wider than your shoulders or hips. Some people can even identify with two body types or some combination.

Visit the Allison Izu boutique in Ala Moana Center on level three near center court and someone from the styling team will get you fitted. If you want one-on-one attention, book a styling appointment online at While you’re there, don’t forget to RSVP for the next in-store Live Your Letter seminar!

For more information:, FB & IG: @allisonizupetite