In Partnership with the Southern Weekend

Hula Bowl’s cultural impact

Hula Bowl showcases Hawaiian Culture

The Hula Bowl doesn’t just provide an opportunity to showcase elite college football talent, but is also a chance to showcase Hawaii to the rest of the world.

In the days leading up to the Hula Bowl, many activities and programs are held in the local community to promote local Hawaiian culture and business.

The Executive Director of the Hula Bowl Rich Miano believes the game is a can’t miss opportunity for local branding.

“From the halftime show to the game itself we wanted to make sure the Hula Bowl provided an opportunity for local business,” said Miano. ” Even the MVP trophies given to the most outstanding players of the game are done so by our friends at picture plus, and they are awarded Koa Wood trophies.”

The halftime show was also an integral part of the hula Bowl experience as Kamehameha Schools marching band, Star Kalahiki,, and many other local musicians took part in the singing of the National Anthem and Hawai’i Pono’i.

Local clothing designer Manaola also sponsored the on air broadcast team with vintage shirts showcasing their unique designs and Hawaiian inspired patterns.

As the 2021 Hula Bowl nears Miano is looking forward to the opportunity to involve more local businesses.

“We want this game to continue growing,” said Miano. “We’re happy with the sponsors and support we received in last years game and are looking forward to more people being apart of it.”

The 2021 game is shaping up to be one of the premiere post season bowl games of 2021.

The Hula Bowl will showcase some of the top talent in the country featuring players ranked between the top 100 to 200 in the nation.

As of now the game is set to take place at Aloha Stadium with no fans.