In Partnership with the Southern Weekend

HI Now Live music series showcasing Brother Noland November 8

Presented by Jams World & 93.1 Da Paina

The HI Now Live music series at Shirokiya Japan Village Walk continues Thursday, November 8, with Hawaiian musician Brother Noland. Known as the “Father of Jawaiian music,” Brother Noland was born and raised in the Kalihi Palama area of Oahu. Growing up, he was deeply influenced by contemporary Hawaiian music. Fluid in both Slack Key and standard guitar tunings, Brother Noland says he goes wherever the music carries him. “As far back as I can remember,” Noland said, “I was always surrounded by the beautiful sounds of Hawaiian music.” Brother Noland is popular for his unique interpretations,  or  what some call “Nolandization,” of songs, yet remains respectful of traditional Hawaiian music and culture.  Brother Noland is most famous for his original song “Coconut Girl,” which birthed the “Jawaiian” contemporary style (fusion of Hawaiian & Reggae) music. He has won numerous Nā Hōkū Hanohano Awards including Best Reggae Album and his music is featured in several movies including “Pineapple Express” and “Snakes in the Plane.” In 2014, he was honored by the State of Hawaii for a “Lifetime Achievement in Music” award and he is regularly featured in Slack Key Guitar festivals around the islands.

“HI Now Live” Music Series
Feat. Brother Noland
Thursday, November 8
6:00 p.m.
Shirokiya Japan Village Walk entertainment stage

Ala Moana Center

About Ohana Broadcast Company
Ohana Broadcast Company owns and operates radio stations on Oahu and Kauai. The Oahu cluster consists of 93.1 Da Pa’ina (KQMQ-FM), 94.7 KUMU (KUMU-FM), 102.7 Da Bomb (KDDB-FM) and ALT 105.9 (KPOI-FM). The Kauai cluster consists of 935 KONG (KQNG-FM), Shaka 1031 (KSHK-FM), 959 Da Pa’ina (KSRF-FM) and Kauai’s Country (KUAI-AM & FM).

About Jams World
Our founder, Dave Rochlen, grew up at the beach in Santa Monica, California. He was a lifeguard, surfer, dirt bike rider and paddle board racer who enjoyed the carefree Southern California Lifestyle. He had a degree from UCLA in Industrial Psychology. Like many others in his generation, his involvement in World War II changed his outlook on life forever. He visited Hawaii and met native Hawaiian surfer girl Keanuenue Ka’eo, whom he married in 1953. After the war, he returned to California to work for the Rand Corporation as a Systems Analyst. He appeared on the cover of LIFE Magazine in 1949 as an icon for this new beach lifestyle, and again in 1954 in underwater scuba gear as the stuntman for Disney’s 20,000 Leagues Under the Sea. In 1962, Dave was transferred to Hawaii for work and “uncomfortable with the government industrial complex” left his job and opened a surfboard shop called Surf Line Hawaii on Kona Street in Honolulu. Back then Surf shops sold Surf Boards and not much else, but like always Dave had an idea. Inspired by a group of Russians in their pajamas on the cover of Life Magazine, Dave asked his wife to cut a pair of Hawaiian print pajama pants into shorts for surfing.  JAMS, short for pajamas, were born.

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