Hawaii State FCU reimagines branch experience for members

Providing a safe environment for members during COVID-19

Sponsored by Hawaii State FCU

COVID-19 has fundamentally changed how we handle everyday business in Hawaii. From buying groceries to shopping for clothes, many businesses have had to find new and creative ways to maintain operations while keeping their customers and employees safe.

It’s been no different for Hawaii’s financial institutions, many of which have had to adjust they do business while carefully balancing service and safety levels. Hawaii State Federal Credit Union, which reopened all of its locations on June 1, gave HI Now a tour of one of its reimagined branches, implementing new tools and procedures meant to put member and employees health first.

“When COVID-19 began affecting the islands, we immediately began to implement the credit union’s pandemic emergency plan,” explains Andrew Rosen, Hawaii State FCU President and CEO. “We closed some of our locations, adjusted employee operations and locations, and added social distancing measures in both our branches and back office.”

Rosen says that as an essential business, it was important for the credit union to maintain its ability to provide critical financial services while keeping its members and employees safe.

“As the state reopens, we’ve been faced with the reality that things are not going to go back to what we used to consider “normal,” at least for the time-being,” says Rosen. “In order to continue operating, we’ve needed to carefully consider what adjustments we can make to allow business to continue, provide financial assistance to our members, and give our employees the tools to continue working safely and effectively.”

When HSFCU members enter its branches, they’ll immediately see a number of changes and new safety measures. Greeters will meet members at the door, sanitizing stations have been placed at branch entrances, and special stickers mark where members should safely stand when waiting to be helped. Employees are also required to wear masks when assisting members and Plexiglas shields have been installed at both teller windows and desks for added safety. HSFCU has also instituted special hours for seniors and those living with serious pre-existing conditions. Common areas at the branch are also cleaned and sanitized regularly.

For those who prefer not to visit any of the branches, or for those who cannot visit, many of HSFCU’s services can be accessed using its Online Banking platform, or the HSFCU Mobile App, to handle financial needs from home or on-the-go.

“I really applaud our employees, who have stepped up tremendously, adapted to a lot of operational changes in a short amount of time, and who have continued to assist our members through these challenging times,” Rosen says. “I couldn’t be prouder of how both our branch and back office teams have handled things during these past few months.”

For more information: HawaiiStateFCU.com, on Facebook or Instagram: @hawaiistatefcu, youtube.com/user/hawaiistatefcu