In Partnership with the Southern Weekend

Behind-the-scenes at BRUG Bakery: We’re making fresh pastries!

Over 70 handmade bread items to choose from

Sponsored by Hawaii Gas

BRUG Bakery, originally from Hokkaido, Japan, opened its first Hawaii location in 2013. Since then, it has become one of the most popular places for locals to get freshly baked bread and pastries. HI Now host Kanoe Gibson is with Chef Kosei Watanabe learning how to make sausage rolls and Kuma Choco Custard treats — two items the bakery is famous for!

Today, BRUG has five locations in Hawaii: Pearlridge Center, Manoa Marketplace, two at Ala Moana Center, and a location in Kahala. Juhen Whiting, the manager of the stores at Ala Moana Center, says the bakeries are popular because of the “BRUG Difference.”

When it comes to dough, BRUG doesn’t cut corners. The dough is made by hand every morning in small batches. All of its breads and pastries are baked throughout the day for maximum freshness. BRUG also prides itself on using the highest quality ingredients like local farm-fresh produce and Mainz Flour from Hokkaido, harvested just for BRUG.

At BRUG, there are so many choices — you’ll have a hard time deciding what to keep off your tray! It offers over 70 different items each day and introduces new ones regularly, as well as seasonal items. When you buy bread and pastries at BRUG, rest assured that the bakery never uses artificial colors, preservatives or other additives.

Aside from its famous breads and pastries, you can also find coffee and tea drinks along with homemade soups for a full meal. If you’re looking to do large orders for meetings or parties, just call your order in and the BRUG team will be happy to assist you. In addition, you can also be part of the BRUG Community Program where the bakery donates pastries to nonprofit organizations for meetings and events. If you want to get involved, just email your request to

For more information:, and on Facebook and Instagram: @brugbakery