Allison Izu gets real on the key to designing for women of every body type

Designs are made in Hawaii

Sponsored by Allison Izu

Fashion designer Allison Izu designs for real women and all body types, and all her clothes are made right here in Hawaii. HI Now host Jobeth Devera is with the designer to talk about the process of how she makes her clothes and the products she uses.

“We make everything here locally in Hawaii here from start to finish,” Izu says, and it all starts with a sketch.

“When I sketch I’m thinking about fabrics and how the fabric lays on a body,” Izu explains. “Then we sew a sample and have a fit session, first is on me.” Izu says she lives in the outfit for a day and it gives her an idea of how it wears, feels, and fits. “I move constantly throughout the day, so it gives me a good understanding of how the style will perform.”

You can often tell a piece is by Allison Izu just by how soft and comfortable it is! For Izu, she says it’s all about giving customers a quality fabric that will last for a long time. “Take jersey knit for example,” she starts. “You can find jersey knit at any price point, but it’s not all the same quality of jersey knit.” She explains that a lower quality fabric affects the durability and fit of the piece. “We use a high quality jersey knit with more spandex because it lasts longer and has more comfort and stretch with less transparency.”

Izu says the brand is evolving to feature other high quality fabrics. Its new Ori Collection features a beautiful high quality linen blend.

To incorporate body types into the design of her signature styles, Izu often has two or three models wear the style to see how it fits on different people and gets feedback on what they like or don’t like. “This helps me determine: What are the needs of my customers?” Izu says. “When I create clothing, I think about the women wearing the clothing and the things they want to hide or accentuate.” She says her designs look clean and simple on the hanger, but when put on a body, it becomes very apparent the thoughtful design that goes into each style.

During the month of April 2020, you can get 20 percent off your purchase online when you buy two styles or more — plus, you get free shipping! The designer and her team are also manufacturing masks locally, donating the proceeds to local hospitals as well as making mask donations.

For more information:, FB & IG: @allisonizupetite