Allison Izu celebrates 11th anniversary with new collection

Join the Alliversary!

Sponsored by Allison Izu

Get ready for the Alliversary! Fashion brand Allison Izu is celebrating its 11th anniversary on Saturday, September 21, 2019 from 11 a.m. – 4 p.m. with the launch of exclusive new collections. The line started as a denim brand for shorter girls and grew slowly to be what it is today, which focuses on elevated basics for women.

To commemorate the anniversary, fashion designer Allison Izu wanted to say thank you with exclusive new collections made just for the Alliversary. Using a new lavender print, the designer is even bringing back some popular styles, and the Alex Cowl top is one of them.

“I haven’t made in a while, so it was a perfect time to bring it back,” Izu says. “It’s my go-to dressed up top, and I think its perfect for work or a nice dinner!” She’s also bringing back the Yuriko Cover-Up, one of her personal favorites. “It’s the perfect cover-up for our weather, and can go over a dress or a top,” she explains.

You’ll also find the Said Top, one of the designer’s Fall styles. The design is very flattering with angled color-blocking, and the sleeve length is great for travel and Hawaii weather.

Izu asked a few of her favorite local, women-owned brands to join the celebration. This includes local candle maker, Jules & Gem, in order to make her own Alliversary signature scent.

“It’s masculine and fresh, and it’s just super clean,” Izu says.

She’s also bringing in a few of her favorite jewelry designers: Kokua Crystal, Blue Bird Jewelry, and Pure Joy Hawaii. Plus, check out the designer’s go-to bag brand Umbrella Collective, her favorite local sunglasses brand, Mohala, and Momo Terrascapes, a mom and son team specializing in handcrafted terrariums.

Izu says she’s grateful for the first boutiques that carried her denim line. She says being featured in Oprah Magazine and having her brand Allison Izu be picked up by Nordstrom were moments she never thought would happen.

“You definitely don’t get to be 11 years in business without amazing support of friends and customers!” she says. “And I have the BEST customers, and the most amazing friends and colleagues.”

Join the celebration during the Alliversary on Saturday, September 21, 2019, at Allison Izu’s Ala Moana store located next to Neiman Marcus.

For more information:, FB: @AllisonIzuPetite, IG: @allisonizu