HTA supports The Nature Conservancy’s efforts to perpetuate Hawaiʻi’s cultural and natural resources

Sponsored by Hawaiʻi Tourism Authority

HONOLULU (HI Now) - The Hawaiʻi Tourism Authority (HTA) is proud to support community organizations such as The Nature Conservancy (TNC) on Oʻahu in an effort to perpetuate Hawaiʻi’s cultural and natural resources.

HTA’s goal is to ulu and hoʻoulu (grow) relationships between the industry and Hawaiʻi’s people as well as people to place. Organizations like TNC align with and are helping to move the needle forward for HTA’s Destination Management Action Plan initiatives and the interacting pillars of its 2020-2025 Strategic Plan by protecting the plants and animals that call Hawaiʻi home, too. TNC’s mauka to makai (mountain to the sea) approach looks to traditional practices that solve modern issues for today and well into the future.

HTA shares that vision of a better tomorrow by sharing in this kuleana of Mālama Kuʻu Home (caring for our beloved home). “He aliʻi ka ʻāina, he kauā ke kanaka.” Land is chief and man its mere servants. Without ʻāina we lose the strength of community. Without community, there is no hoʻokipa malihini (hospitality for our guests). This is why it is important that community, too, is a sturdy pillar and a part of the planning process moving forward.

Learn more about The Nature Conservancy and other programs at