HONOLULU (HI Now) - The Hawaiʻi Tourism Authority (HTA) supports community organizations such as the Alakoko Store on Kauaʻi in an effort to promote Hawaiʻi’s small businesses and Hawaiʻi-made products.
“HTA’s support of Hawaiʻi-based retailers, restaurants, and businesses encourages visitors and residents to ‘shop local’ with the purpose of keeping tourism dollars in the islands. An example is the Alakoko Store, which through county and business partnerships expanded access to the Kauaʻi Made products program and thus benefitted the communities and its people.” says HTA President and CEO John De Fries.
The goal of each county’s Destination Management Action Plan is to identify areas of need, in this case how to best support and promote Hawaiʻi’s businesses as well as solutions for enhancing the residents’ quality of life and improving the visitor experience. A partnership between the County Office of Economic Development and the Rice Business Association was the beginning of the Alakoko Store, and these efforts were supported by HTA. The Kauaʻi Visitors Bureau took this opportunity to promote this new store to various visitor industry segments located on the continent, including national media, furthering the reach of the Kauaʻi-Made Products message.
The Alakoko Store expands the original county products program and markets this “shop local” experience to a larger audience. The Līhuʻe storefront and online retail portal provides options to purchase a wide-range of Kauaʻi products such as bath & body items, men’s and women’s apparel, jewelry, food, and much more - ultimately promoting and supporting Kauaʻi’s people and its communities.
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