Hawaiʻi Tourism Authority’s Destination Management Action Plan Enhances Lānaʻi App

Sponsored by Hawaiʻi Tourism Authority

HONOLULU (HI Now) - The Hawaiʻi Tourism Authority (HTA) is proud to support community organizations like the Lānaʻi Culture & Heritage Center in an effort to perpetuate Hawaiʻi’s natural and cultural resources, while honoring its people and heritage. “Hawaiʻi, the visitor industry, and the Hawaiʻi Tourism Authority are all in a time of huliau (transformative change), in which an accelerated shift toward destination management is necessary in order for tourism to properly support the revitalization of our communities and economy in a more meaningful and reciprocal way,” says HTA President and CEO John De Fries.

There is an incredible opportunity for tourism to be better managed so that both residents and the destination can thrive. This is the goal of each county’s Destination Management Action Plan to recover and rebuild tourism for Hawaiʻi’s communities. It identifies areas of need as well as solutions for enhancing the residents’ quality of life and improving the visitor experience.

On the island of Lānaʻi, one of the DMAP action items is to enhance and encourage the use of the Lānaʻi Culture & Heritage Center’s (Lānaʻi CHC) Guide App, which is an important tool for travelers to the island. The DMAP process supported the center’s app, which helped improve functionality across the platform and in corporate a new geolocation feature. The app also includes other innovative features such as augmented reality, object recognition and live views. By using this app, both residents and visitors can find information about significant locations on the island, learn place names and historical events, and explore multimedia. With greater shared knowledge and understanding, hopefully all visitors will feel encouraged to respect the land and people of Lānaʻi.

To learn more about each island’s Destination Management Action Plan, visit: www.hawaiitourismauthority.org